Privacy Policy

Screen Free Toddlers is a brand operated by Katies Threads LLC, an Arizona limited liability company ("Company," "we," "us," or "our"). We operate this website and all related information, content, features, tools, products, and services (the "Services").

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described below.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, email address, billing address, and, where you provide them, phone number and Instagram username.
• Payment information including billing details and transaction information. Payment card numbers are collected and stored by Lemon Squeezy, our payment processor, not by us.
• Transaction information including the products you view, add to cart, or purchase, and the date and amount of your purchases.
• Communications with us including the content of any emails, contact form submissions, or Instagram direct messages you send to us.
• Device and technical information including IP address, browser type, device type, operating system, and unique identifiers.
• Usage information including pages you visit, links you click, time spent on the Services, referring website, and similar data collected through cookies and similar technologies.
• Marketing data including your communication preferences, source of signup, and engagement with our emails and ads.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when you sign up for our email list, fill out a form, send us a message, comment on or message our Instagram account, or make a purchase.
• Automatically through the Services through your device and through cookies, pixels, and similar technologies.
• From our service providers and partners including Lemon Squeezy, HubSpot, ManyChat, Cloudflare, Google, and Meta, who collect information on our behalf or process information about your interactions with our Services.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

• Provide and improve the Services. Deliver digital products you purchase, send order and account communications, respond to customer support inquiries, fulfill our contract with you, and improve the Site and product experience.
• Marketing and advertising. Send email newsletters, promotional content, and product announcements (where you have signed up or made a purchase), and run targeted ads on platforms like Meta. You can opt out of marketing emails at any time using the unsubscribe link in any email.
• Security and fraud prevention. Detect and prevent fraudulent transactions, abuse of the Site, and other harmful activity, and to keep the Site running securely.
• Analytics and product development. Understand how visitors use the Site so we can improve our content and products.
• Legal compliance. Comply with applicable laws, respond to lawful requests from authorities, and enforce our Terms of Service.

Service Providers We Share Information With

We share personal information with third-party service providers who help us operate the Services. Each provider only receives the information they need for the service they perform and is bound by their own privacy obligations.

• Lemon Squeezy is our payment processor and Merchant of Record. When you make a purchase, Lemon Squeezy collects and processes your payment details, billing address, and transaction data, and is the seller of record for tax purposes. Lemon Squeezy's privacy practices are described at https://www.lemonsqueezy.com/privacy.
• Cloudflare provides hosting, content delivery, and security for our Site. Cloudflare may process IP addresses and request data for security, performance, and analytics purposes.
• HubSpot is our customer relationship management and email marketing platform. We use HubSpot to store contact and customer records, send marketing and transactional emails, and track engagement with those emails. HubSpot's privacy notice is available at https://legal.hubspot.com/privacy-policy.
• Google Analytics 4 helps us understand how visitors use the Site. Google may set cookies and collect usage data, including a truncated IP address. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
• Meta (Facebook and Instagram) receives data through the Meta Pixel and similar technologies on our Site, which helps us measure ad performance and show relevant ads to visitors on Facebook and Instagram. You can manage ad preferences in your Facebook and Instagram account settings.
• ManyChat powers our Instagram direct message automation. When you comment on one of our Instagram posts with a designated keyword or message us through Instagram, ManyChat processes your Instagram username and the contents of your message in order to send you the requested response, and may pass your email address to HubSpot if you provide one.
• Other providers including analytics, customer support, and IT infrastructure providers that help us operate the business.

We may also disclose your personal information:

• When you direct or consent to disclosure to a third party.
• In connection with a business transaction such as a merger, acquisition, or sale of assets.
• To comply with applicable law or respond to lawful legal process.
• To protect or defend our rights, the Services, our users, or others.

We do not sell your personal information for money. Some uses of cookies and pixels for advertising may be considered a "sale" or "share" under certain U.S. state privacy laws. You can opt out of those uses as described under "Your Rights and Choices" below.

Cookies and Similar Technologies

We and our service providers use cookies, pixels, local storage, and similar technologies on the Site to:

• Operate the Site and remember your preferences
• Measure traffic and usage of the Site
• Understand how our ads perform and show relevant ads to you on other platforms

You can control cookies through your browser settings, including by blocking or deleting them. Disabling some cookies may affect how the Site works for you.

If your browser sends a Global Privacy Control signal, we will treat it as a request to opt out of the sale or sharing of your personal information for cross-context behavioral advertising for the device and browser you are using.

Third Party Websites and Links

The Services may provide links to websites or platforms operated by third parties, such as Instagram, Lemon Squeezy product pages, and the websites of brands we recommend. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We are not responsible for the practices of those third parties.

Children's Data

The Services are intended for use by adults. We do not knowingly collect personal information from children under the age of 13 (or the age of majority in your jurisdiction). If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the details below and we will take appropriate action to delete it. As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use commercially reasonable safeguards to protect personal information. However, no security measure is perfect, and we cannot guarantee absolute security. Information transmitted over the internet may be vulnerable, and you should not use unsecure channels to send sensitive information to us.

We retain personal information for as long as we need it to provide the Services, comply with legal obligations, resolve disputes, and enforce our contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights below. These rights are not absolute and we may decline a request as permitted by law.

• Right to access or know what personal information we hold about you.
• Right to delete personal information we maintain about you.
• Right to correct inaccurate personal information we maintain about you.
• Right of portability to receive a copy of your personal information.
• Right to opt out of sale, sharing, or targeted advertising. You can opt out of marketing emails using the unsubscribe link in any email and can disable advertising cookies through your browser settings or platform preferences.
• Right to non-discrimination for exercising any of these rights.

To exercise any of these rights, contact us at hello@screenfreetoddlers.com. We may need to verify your identity before processing your request, as permitted by law. You may also designate an authorized agent to make a request on your behalf, subject to verification.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We are based in the United States, and our service providers may store and process personal information in the United States or other countries. If we transfer personal information out of the European Economic Area, the United Kingdom, or other jurisdictions with cross-border transfer rules, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this page, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@screenfreetoddlers.com or contact us at:

Katies Threads LLC
Doing business as Screen Free Toddlers
10645 N Tatum Blvd, Suite 200-224
Phoenix, AZ 85028
United States